In Vodafone's H2-2012 financial results presentation, its CEO outlined Vodafone's 2015 strategy including a reference to its M2M goals. In particular, Vodafone's M2M business unit will be a part of its Group-wide Enterprise unit. This raises important questions about Vodafone's longer term goals especially in the light of a growing consumer M2M market and the reorganisation plans of several of its competitors.
Nov 13, 2012
Nov 10, 2012
New business models in the mEducation market
The words 'business' and 'education' aren't frequently used in the same sentence. However, the business of education is increasingly becoming an important topic as educational institutions adapt to budget pressures and entrepreneurs develop new approaches to education by 'blending' traditional and new techniques.
The GSM Association, in its role of enabling markets for new mobile enabled services, invited me to carry out a study on the mEducation market. This focused specifically on commercial drivers and business model innovation. In the middle of 2012, I had several discussions with education service providers, policy makers and mobile operators from across the globe; everyone was enthusiastic and hungry for knowledge and insights into the commercial and business model aspects of this market.
The GSM Association, in its role of enabling markets for new mobile enabled services, invited me to carry out a study on the mEducation market. This focused specifically on commercial drivers and business model innovation. In the middle of 2012, I had several discussions with education service providers, policy makers and mobile operators from across the globe; everyone was enthusiastic and hungry for knowledge and insights into the commercial and business model aspects of this market.
Labels:
Business Model
Nov 1, 2012
M2M Corporate Transactions Q3-2012
Please check the "Corporate Initiatives" navigation tab for the most recent market developments.
M2M started to develop as a sizable and strategic market for the mobile industry around 2008. This was the year that consumers and mobile operators began to appreciate the novelty of Amazon's Kindle connected eReader.
The Kindle offered an innovative eBook service enabled initially by Sprint's mobile network and now supported by AT&T in the USA. It employed a smart pricing model that did not force readers into a mobile data contract. It also did not oblige users to think about how much data they were downloading. Amazon's business model was also intriguing in positioning the device as a way to drive revenues in Amazon's core eCommerce business rather than a standalone commercial proposition.
In the market evolution of M2M, 2008 is also important for another reason. This was the year that mobile operators as a group addressed the market potential for connected devices through the GSM Association's Embedded Mobile market development campaign.
M2M started to develop as a sizable and strategic market for the mobile industry around 2008. This was the year that consumers and mobile operators began to appreciate the novelty of Amazon's Kindle connected eReader.
The Kindle offered an innovative eBook service enabled initially by Sprint's mobile network and now supported by AT&T in the USA. It employed a smart pricing model that did not force readers into a mobile data contract. It also did not oblige users to think about how much data they were downloading. Amazon's business model was also intriguing in positioning the device as a way to drive revenues in Amazon's core eCommerce business rather than a standalone commercial proposition.
In the market evolution of M2M, 2008 is also important for another reason. This was the year that mobile operators as a group addressed the market potential for connected devices through the GSM Association's Embedded Mobile market development campaign.
Labels:
Market Dynamics,
Market Intelligence
Oct 12, 2012
Mobile operator business models are going 'Digital'
Business model innovation is all about implementing the right delivery model to address a new business opportunity or to counter a competitive threat.
In this context, the 'right' delivery model involves a mix of elements as described in an earlier post. This multi-element approach is especially important when considering new areas of opportunity. The reason for this is that while marginal changes in the pricing element or re-packaging of an existing offering may provide temporary market respite they are unlikely to be competitive in the long run. Enduring innovation requires several inter-dependent elements of the business model to be reconfigured.
Over the last couple of years, connected devices have opened up many new application and service opportunities in non-mobile markets; think of eReaders, smart meters, connected health devices and digital photo frames. As a result, mobile operators and organizations in markets adjacent to mobile are altering their business strategies to address these opportunities.
In this context, the 'right' delivery model involves a mix of elements as described in an earlier post. This multi-element approach is especially important when considering new areas of opportunity. The reason for this is that while marginal changes in the pricing element or re-packaging of an existing offering may provide temporary market respite they are unlikely to be competitive in the long run. Enduring innovation requires several inter-dependent elements of the business model to be reconfigured.
Over the last couple of years, connected devices have opened up many new application and service opportunities in non-mobile markets; think of eReaders, smart meters, connected health devices and digital photo frames. As a result, mobile operators and organizations in markets adjacent to mobile are altering their business strategies to address these opportunities.
Labels:
Business Model,
Market Dynamics,
Reference Cases,
Telefónica
Aug 1, 2012
Competitive dynamics of international M2M alliances
This note will be updated in light of new alliance announcements.
In July of 2012, seven mobile operators announced a cooperation agreement featuring a unique SIM. This appears to be a move to address a segment of customers seeking to deploy global connected devices and to compete with Vodafone's global SIM offering. However, there are other competitive dynamics at play and longer term corporate strategy implications for companies that are using partnering approaches as a rapid means of market entry.
In July of 2012, seven mobile operators announced a cooperation agreement featuring a unique SIM. This appears to be a move to address a segment of customers seeking to deploy global connected devices and to compete with Vodafone's global SIM offering. However, there are other competitive dynamics at play and longer term corporate strategy implications for companies that are using partnering approaches as a rapid means of market entry.
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