As new technologies become commonplace, there is a case for exploring new value creation opportunities in the realm of application ideas. Put differently, should the ever-popular hackathon give way to a new type of event – the ideathon? This notion cropped up when I attended my first ever ideathon to explore innovative service and business model opportunities in the IoT and intelligent
transport solutions markets.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGqzj8mjvZPkxr2NOWH_QmTCocpU4Pt1oQNiFcYgvs4mBZaoTK5IkIsfUwHiCeb29OBZ_HPT7fbbppZeKRTF_XzuBWk0XEyGucSm5tfF1HeotzutLkLaj-PdrmZthWpIS07tcZoiJckw/s320/Ideathon-logo-1100x385.jpg)
The intent of an ideathon is to bring together individuals from different organizations to form small teams that work through new ideas. Teams don’t just focus on technology; they consider factors such as drivers of demand, the value proposition, the service delivery business model and its economics.
The event I attended included a mix of entrepreneurs, public-sector representatives and technologists who were exploring new ideas, building on the oneTRANSPORT regional intelligent transport system trial [1] and the Transport Data Initiative [2].