Long term prospects for IoT and 'digital'

Last month, I was invited to chair a panel for the eponymously named company, Apigee. Although it was billed as an API event, Chet Kapoor (Apigee’s CEO) opened the 2-day conference by framing today’s market in terms of the transition to ‘digital’, with APIs being a key implementation enabler. His opening remarks summarised the situation as follows:

• Every business is a digital business

• Every business needs a digital platform

• Every business has a Chief Digital Officer 

In the past, I have written on the topic of telecoms operators launching ‘digital’ strategies [1]. It was therefore reassuring to hear this development being so firmly validated. It was also positive to witness several enterprises discuss their digital strategies and early implementation successes.

As the market develops, enterprise demand will continue to drive demand for enabling services. These are opportunities that telecoms operators and specialist M2M/IoT platform providers can capitalise upon. There is early evidence of this trend in the recent investment activities of companies like SingTel and Telstra.

Launch Strategies for Digital Business Units

Among the many announcements and presentations from Mobile World Congress 2013, one that caught my attention came from Matthew Key, the CEO of Telefónica Digital.

In a post-event blog post Key highlighted how the mobile industry is moving beyond the realm of “phone calls and pure connectivity” with particular reference to M2M and mCommerce opportunities. He observed that “Despite the realization by all telcos of the need to become digital to leverage these opportunities, there is a lack of consensus on how to get there. What then is the way forward?” His own position involves “driving open partnerships and using mobile and digital technology to address pressing social needs”. Partnerships, in a variety of forms, is something I have previously described as a key aspect of business model innovation.

Stepping back, however, what are the key characteristics of other mobile operator ‘digital’ initiatives? And, what does this imply as the way forward as other operators strive to become Digital?