Free, low-speed IoT data

Earlier this week, Amazon opened its Sidewalk long-range, low-bandwidth network to developers with an offer of free, low-speed data. On the surface, this sounds like a great inducement for developers and IoT innovators. 

The publicity alone might evangelize the market in the manner that multi-vendor support for the Connectivity Standards Alliance’s Matter protocol is stimulating the smart home market. 

Before committing to AWS’ IoT bandwagon, however, adopters should weigh their position on three questions. 

Business Reengineering and Twitter

The recent and abrupt change in Twitter’s governance model has large businesses scaling back their advertising spend on the platform. Anecdotally, advertisers spend a small proportion of their budgets on Twitter compared to larger scale platforms such as Facebook and YouTube. As a result, advertisers can disengage gradually without completely losing touch with the public.