A second recommendation focused on stimulating demand by fostering a dialog with non-mobile industries. Besides highlighting the value of connecting assets, it would provide a channel to feed user needs back into the mobile eco-system.
In the aftermath of the 2008 financial crash, the GSMA’s initiative survived and thrived. Soon, senior executives from the automotive and pharmaceuticals sectors became keynote speakers at Mobile World Congress (MWC). And, the composition of MWC attendees changed with an influx from non-mobile industry sectors.
Why does this history matter now?