These developments prompted me to revisit some earlier work I did on the value proposition in mHealth. In particular, I was investigating whether remote monitoring is actually a relatively minor, but necessary, element in the business model. My earlier work focused on diabetes care although I suspect that the arguments carry over to other chronic health conditions.
Aug 21, 2013
Rethinking the mHealth Value Proposition
These developments prompted me to revisit some earlier work I did on the value proposition in mHealth. In particular, I was investigating whether remote monitoring is actually a relatively minor, but necessary, element in the business model. My earlier work focused on diabetes care although I suspect that the arguments carry over to other chronic health conditions.
Aug 1, 2013
'Place' as an IoT Strategy
For companies that actually want and need to develop an IoT strategy, however, the lack of clarity in distinguishing between IoT services (based on mash-ups of data from multiple and often un-related sources) and traditional M2M services (which involve connected devices within a narrow and well defined industry vertical) constitutes a source of long term business risk.
Jul 14, 2013
M2M Acquisitions and the Price of Growth
During the month of May, the CEO of Sierra Wireless was quizzed about his company’s acquisition intentions by financial analysts at a Global TMT Conference organised by Jefferies, an investment bank. Following its divestiture of a non-core business unit to focus on M2M, Sierra Wireless holds about $160m on its balance sheet. Of this, about $100m is being earmarked for M&A initiatives. So, what are some of the considerations that will determine how these funds might be deployed?
Jul 7, 2013
M2M Corporate Initatives - Strong H1-2013
- the number of corporate initiatives is more than double that for the corresponding period in 2012
- the market is no longer entirely driven by supply-side companies; several enterprises have strategically embraced M2M connectivity and have either partnered with mobile network operators or they are taking the lead role in developing new services
Jun 19, 2013
Prices and Value of Consumer Data
I was therefore pleased to see the Financial Times (FT) publish a series of articles on consumer data. Accompanying this series is an interactive calculator [2] that allows readers to determine a price for their personal data based on pricing benchmarks supplied by a data broker. After filling in the options for my own profile - in terms of demographics, family and health, property, activities of interest, and consumer behaviors - it appears that the price for my personal profile is about US$0.80.
Jun 13, 2013
2G or not 2G?
Several M2M service providers, including Aeris, Sprint and RACO Wireless, subsequently highlighted their commitment to existing, second generation networks and the M2M applications these are able to support. In essence, connected-device companies were being asked “why should they employ more costly 3G modules when (low data rate) M2M applications can be implemented with far less expensive 2G modules?”
Jun 4, 2013
Developing IoT Privacy as a Value Proposition
The U.S. Federal Trade Commission’s recently launched an inquiry into privacy and security implications of the Internet of Things. In the commentary below, I outline my views of the key issues from a business perspective. One key consideration is to demonstrate the economic value that companies are currently capturing by combining consumer data from multiple sources.
I also highlight the fact that there will be beneficial as well as harmful uses of private data. While consumers should be protected against harmful scenarios, policy makers and business organizations that have an interest in the long-term viability of the IoT market also need to ensure that consumers are not ruthlessly exploited under apparently beneficial situations. Through this perspective, concepts of trust and stewardship related to the use of private data can be developed into new and appealing value propositions.
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