The topic of personal data has interested me for a number of years because it is at the heart of new approaches to marketing and service development based on connected devices. I have written about the commercial potential of personal data from a business model perspective
[1] for the GSM Association and introduced the concept of Stewardship and Platform Innovator strategies for companies in the mobile eco-system.
I was therefore pleased to see the Financial Times (FT) publish a series of articles on consumer data. Accompanying this series is an interactive calculator
[2] that allows readers to determine a price for their personal data based on pricing benchmarks supplied by a data broker. After filling in the options for my own profile - in terms of demographics, family and health, property, activities of interest, and consumer behaviors - it appears that the price for my personal profile is about US$0.80.