Telecom.tv recently hosted a knowledge sharing discussion about the successful take up of APIs. Being a ‘highly digitized country’, Brazil was the focus market.
The session is part of the GSMA’s efforts to develop the market for mobile network operator (MNO) APIs. Panelists included representatives from the leading MNOs - Claro, TIM, and Vivo - and Infobip, an IT and telecommunication service provider. Their experience shows how a new market developed, beyond the usual MNO scope of mobile connectivity offerings.
Success involved an ecosystem approach to address emergent customer demand, technology fragmentation, and a shift in MNOs’ mindset to value market expansion over market-share rivalry.


