Jul 2, 2017

IDEAthons – connecting IoT ideas, execution and funding

As new technologies become commonplace, there is a case for exploring new value creation opportunities in the realm of application ideas. Put differently, should the ever-popular hackathon give way to a new type of event – the ideathon? This notion cropped up when I attended my first ever ideathon to explore innovative service and business model opportunities in the IoT and intelligent
transport solutions markets.

The intent of an ideathon is to bring together individuals from different organizations to form small teams that work through new ideas. Teams don’t just focus on technology; they consider factors such as drivers of demand, the value proposition, the service delivery business model and its economics.

The event I attended included a mix of entrepreneurs, public-sector representatives and technologists who were exploring new ideas, building on the oneTRANSPORT regional intelligent transport system trial [1] and the Transport Data Initiative [2].