The important message from SK Telecom’s strategy is that it is not treating the installed base of connected devices as the ultimate objective. Instead, the number of connected devices is a stepping-stone to create new services, via innovative business models within a growing eco-system of non-telco partners. Here is what Gwang-Seok Shin, Head of SK Telecom’s IoT Solution Division had to say on the matter :
“The overall IoT strategy direction for SK Telecom would be rather than focusing on securing short-term revenue, we want to utilize the IoT business so that we can first of all secure greater data, and secondly develop and attempt various business models related to the IoT business and thirdly create an ecosystem in partnership with various third-parties which will enable us to achieve the first and second gold (sic). And by doing so, we will focus on creating actual business models and monetization after that.”
SK Telcom’s business strategy envisages a set of basic B2B and B2C business models which it then expands (to B2B2B/B2B2C arrangements) to other entities. In the smart home scenario, for example, the other entities include construction, rental and security companies.
In the context of its other service offerings, it is important to note that SK Telecom has laid out an evolution beyond the traditional MNO business of tariffed telco services. Through the introduction of three platforms (for media, lifestyle enhancement and IoT), SK telecom plans to launch a wide range of on- and off-line services through a convergence of these three platforms.
In time, the company wants to position itself as an ‘intelligent life partner’, leveraging AI and personalization to offer tailored services across all aspects of an individual’s life. This progression is very much in line with the idea that IoT is a stepping-stone to digital services, which position the company much closer to the higher revenues and value potential that consumers and business partners are willing to pay for. It also forces the company to develop and operate with a different mindset that prioritizes platform business models for eco-systems that include non-telco business partners and service providers.
The interesting next-step for SK Telecom is how and when to expand its operational reach into devices and sensors that rely on short-range connectivity technologies. By most estimates, these account for the majority of all IoT devices.