tag:blogger.com,1999:blog-8243110883198341706.post878602042684880656..comments2024-03-26T07:07:00.123-04:00Comments on Strategy and Business Innovation for Connectivity and Digital Economy Markets: Prices and Value of Consumer DataMore-with-Mobilehttp://www.blogger.com/profile/18276365732789716017noreply@blogger.comBlogger17125tag:blogger.com,1999:blog-8243110883198341706.post-45191095347981809872023-09-18T20:45:15.631-04:002023-09-18T20:45:15.631-04:0018 Sep 2023 update
Estimating the Value of Offsit...18 Sep 2023 update<br /><br />Estimating the Value of Offsite Data to Advertisers on Meta<br /><br />Abstract<br /><br />We study the extent to which advertisers benefit from data that are shared across applications. These types of data are viewed as highly valuable for digital advertisers today. Meanwhile, product changes and privacy regulation threaten the ability of advertisers to use such data. We focus on one of the most common ways advertisers use offsite data and run a large-scale study with hundreds of thousands of advertisers on Meta. Within campaigns, we experimentally estimate both the effectiveness of advertising under business as usual, which uses offsite data, as well as how that would change under a loss of offsite data. Using recently developed deconvolution techniques, we flexibly estimate the underlying distribution of treatment effects across our sample. We find a median cost per incremental customer using business as usual targeting techniques of $43.88 that under the median loss in effectiveness would rise to $60.19, a 37% increase. Similarly, analyzing purchasing behavior six months after our experiment, ads delivered with offsite data generate substantially more long-term customers per dollar, with a comparable delta in costs. Further, there is evidence that small scale advertisers and those in CPG, Retail, and E-commerce are especially affected. Taken together, our results suggest a substantial benefit of offsite data across a wide range of advertisers, an important input into policy in this space. <br /><br />https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4176208<br />Kenhttps://www.blogger.com/profile/04424413314996208873noreply@blogger.comtag:blogger.com,1999:blog-8243110883198341706.post-82371986246319353592023-02-17T11:16:58.712-05:002023-02-17T11:16:58.712-05:0017 February 2023 update
Capitalizing on the pande...17 February 2023 update<br /><br />Capitalizing on the pandemic explosion in telehealth and therapy apps that collect details of your mental health needs, data brokers are packaging that information for resale, a new study finds. There’s no law stopping them.<br /><br />One company advertised the names and home addresses of people with depression, anxiety, post-traumatic stress or bipolar disorder. Another sold a database featuring thousands of aggregated mental health records, starting at $275 per 1,000 “ailment contacts.”<br /><br />https://techpolicy.sanford.duke.edu/data-brokers-and-the-sale-of-americans-mental-health-data/Kenhttps://www.blogger.com/profile/04424413314996208873noreply@blogger.comtag:blogger.com,1999:blog-8243110883198341706.post-84666916441931251192022-07-24T15:20:22.758-04:002022-07-24T15:20:22.758-04:0024 July 2022 update
Information Frictions and Het...24 July 2022 update<br /><br />Information Frictions and Heterogeneity in Valuations of Personal Data<br /><br />As policymakers explore introducing data dividends and companies experiment with new business models around data markets, it is essential to understand the economic valuations of consumers’ personal data. In this paper, we provide evidence documenting substantial dispersion and heterogeneity by gender, race, and income in users’ data valuations for their social media data through incentive compatible studies on a representative sample of US internet population as well as a data conscious sample. Marginalized individuals (women, Black, and lower income) have significantly lower data valuations in both samples even after controlling for income and education. Through a randomized intervention, we find evidence that participants respond to information giving them a signal about the value of their data from legal settlements and revenue projections. <br /><br />Specifically, we find that low WTA users in both samples revise their valuations upwards towards the settlement amount while high WTA users do not revise downwards. These revisions significantly reduce the observed heterogeneity in baseline valuations for marginalized individuals. Dispersion and heterogeneity in valuations, however, persist following the information treatments, consistent with theories of data and privacy valuations that construed them as amalgams of objective and subjective factors.<br /><br />Our research is not without limitations. First, we explore data from only one platform, that is, Facebook, and analyze the value for the entire stock of data, which includes both sensitive data (private messages, photos) and less sensitive data (public likes). Although studying Facebook data is important because it is the largest social media platform in the world, it would be informative to replicate these results for other types of data that might range in their degree of sensitivity. <br /><br />The aim of the paper is not to focus on an exact dollar valuation for data; rather, we focus on comparing valuations across different demographic groups. Future research could study how firms value user data and how these valuations vary based on user characteristics.<br /><br />https://questromworld.bu.edu/platformstrategy/wp-content/uploads/sites/49/2022/07/PlatStrat2022_paper_5.pdfKenhttps://www.blogger.com/profile/04424413314996208873noreply@blogger.comtag:blogger.com,1999:blog-8243110883198341706.post-71726323955374082812020-08-19T22:19:39.227-04:002020-08-19T22:19:39.227-04:0019 Aug 2020 update
The Economics of Social Data
...19 Aug 2020 update<br /><br />The Economics of Social Data<br /><br />A data intermediary pays consumers for information about their preferences and sells the information so acquired to firms that use it to tailor their products and prices. The social dimension of the individual data - whereby an individual’s data are predictive of the behavior of others - generates a data externality that reduces the intermediary’s cost of acquiring information. We derive the intermediary’s optimal data policy and show that it preserves the privacy of the consumers’ identities while providing precise information about market demand to the firms. This enables the intermediary to capture the entire value of information as the number of consumers grows large.<br /><br />https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3548336<br /><br />Bergemann, Dirk and Bonatti, Alessandro and Gan, Tan, The Economics of Social Data (March 2, 2020). Cowles Foundation Discussion Paper No. 2203R, March 2020, Available at SSRN: https://ssrn.com/abstract=3548336 or http://dx.doi.org/10.2139/ssrn.3548336<br /><br /><br /><br />Kenhttps://www.blogger.com/profile/04424413314996208873noreply@blogger.comtag:blogger.com,1999:blog-8243110883198341706.post-36000360445840954972020-07-31T13:46:41.976-04:002020-07-31T13:46:41.976-04:0031 July 2020 update
Your Company’s Data May Be Wo...31 July 2020 update<br /><br />Your Company’s Data May Be Worth More Than Your Company<br /><br />Recently, with their businesses stricken by the Covid-19 pandemic, both United Airlines and American Airlines have secured multi-billion dollar loans by collateralizing their MileagePlus and AAdvantage customer loyalty programs, respectively. The third-party appraisals of their data suggest that it is worth two to three times more than the market value of the companies themselves. United’s customer data was valued at $20 billion while its market cap at the time was about $9 billion. Similarly, American’s data was valued at a minimum of $19.5 billion and up to a jaw-dropping $31.5 billion, whereas its own market cap was hovering at less than $8 billion.<br /><br />https://www.forbes.com/sites/douglaslaney/2020/07/22/your-companys-data-may-be-worth-more-than-your-company/#6eec8d76634cKenhttps://www.blogger.com/profile/04424413314996208873noreply@blogger.comtag:blogger.com,1999:blog-8243110883198341706.post-68952418211798606892020-07-09T23:52:13.114-04:002020-07-09T23:52:13.114-04:009 July 2020
Unlock the Hidden Value of Your Data ...9 July 2020<br /><br />Unlock the Hidden Value of Your Data via Harvard Business Review and The GovLab, based at the NYU Tandon School of Engineering.<br /><br />To help maximize data for the public good, we need to:<br />i) Develop methodologies to measure the value of data<br />ii) Develop structures to incentivize collaboration<br />iii) Encourage data collaboratives<br />iv) Identify and nurture data stewards<br /><br />https://hbr.org/2020/05/unlock-the-hidden-value-of-your-data<br /> Kenhttps://www.blogger.com/profile/04424413314996208873noreply@blogger.comtag:blogger.com,1999:blog-8243110883198341706.post-70989468420693983202020-06-30T09:26:32.741-04:002020-06-30T09:26:32.741-04:0030 June 2020 update
A few thoughts on the value o...30 June 2020 update<br /><br />A few thoughts on the value of personal data via the Co-Op<br /><br />https://mailchi.mp/edd415e94d39/people-first-grocery-what-is-your-data-worth-co-op-digital-newsletter-30-june-2020?e=24b6a27f3d<br /><br />What is your data worth?<br /><br />Compensating you for your data is a thing that should work, shouldn’t it? Here’s the latest effort to do that: Data Dividend Project - “Our data is our property, and if we allow companies to use it, we should get paid for it”.<br /><br />But it generally doesn’t work, for two reasons. First, because there’s an annoying value asymmetry in personal data. If you take Facebook’s company valuation ($604bn on 29 Jun) divided by the number of Facebook users (2.6bn monthly), maybe that suggests that the average user has a value of $200-ish to Facebook’s shareholders. However, your data is worth vastly less to you because it’s really hard to commercialise it meaningfully (which is what the Data Dividend Project wants to do). Though FB would say that the value’s in the aggregation of data about many people in order to create ad-targetable slices, not in the data of any individual.<br /><br />Second, there’s another, more philosophical objection to the idea: “your” data is rarely just about you. It’s usually about you interacting with someone else, or something else, or a location, or… So maybe attributing value to an individual isn’t quite as simple as people hope. Perhaps a richer “accounting of data” could look at the societal/community level instead? Data for society not individuals. Design for society not individuals.<br /><br />But the wider ideas Data Dividend represents are interesting. What if Big Tech funded schemes that paid citizens? (This sounds a bit like turning users into shareholders.) Or what if organisations with high levels of consumer trust took roles as “data trusts” on behalf of people?<br /><br />Kenhttps://www.blogger.com/profile/04424413314996208873noreply@blogger.comtag:blogger.com,1999:blog-8243110883198341706.post-2069851275393991432019-07-12T12:42:37.301-04:002019-07-12T12:42:37.301-04:0012 July 2019 update
… calculating the value of us...12 July 2019 update<br /><br />… calculating the value of user data isn’t that simple. Estimates on what user data is worth vary widely. They include evaluations of less than a dollar for an average person’s data to a slightly more generous US$100 for a Facebook user. One user sold his data for $2,733 on Kickstarter. To achieve this number, he had to share data including keystrokes, mouse movements and frequent screenshots.<br /><br />http://theconversation.com/how-much-is-your-data-worth-to-tech-companies-lawmakers-want-to-tell-you-but-its-not-that-easy-to-calculate-119716<br />Kenhttps://www.blogger.com/profile/04424413314996208873noreply@blogger.comtag:blogger.com,1999:blog-8243110883198341706.post-22662975347097376732018-09-27T17:33:21.155-04:002018-09-27T17:33:21.155-04:0027 Sept 2018
Do we really want to “sell” ourselve...27 Sept 2018<br /><br />Do we really want to “sell” ourselves? The risks of a property law paradigm for personal data ownership.<br /><br />"While ownership implies a property law model of our data, we argue that the legal framework for our identity-related data must also consider constitutional or human rights laws rather than mere property law rules".<br /><br />https://medium.com/@hackylawyER/do-we-really-want-to-sell-ourselves-the-risks-of-a-property-law-paradigm-for-data-ownership-b217e42edffa<br />More-with-Mobilehttps://www.blogger.com/profile/18276365732789716017noreply@blogger.comtag:blogger.com,1999:blog-8243110883198341706.post-65717607598008239352018-09-21T16:41:48.840-04:002018-09-21T16:41:48.840-04:0021 Sep 2018 update
Can you make money from sellin...21 Sep 2018 update<br /><br />Can you make money from selling your data?<br /><br />Tech giants make billions from our data – why can't we do the same? Sam Harrison tries out companies which pay for personal information, with varying results.<br /><br />http://www.bbc.com/capital/story/20180921-can-you-make-money-selling-your-data<br />More-with-Mobilehttps://www.blogger.com/profile/18276365732789716017noreply@blogger.comtag:blogger.com,1999:blog-8243110883198341706.post-22136405684717826852018-04-06T14:33:17.792-04:002018-04-06T14:33:17.792-04:006 April 2018 update
Cambridge Analytica bought ps...6 April 2018 update<br /><br />Cambridge Analytica bought psychological profiles on individual US voters, costing roughly 75 cents to $5 apiece, each crafted using personal information plundered from millions of Facebook accounts, according to revealed internal documents.<br /><br />https://www.theregister.co.uk/2018/03/30/cambridge_analytica_contract_details/More-with-Mobilehttps://www.blogger.com/profile/18276365732789716017noreply@blogger.comtag:blogger.com,1999:blog-8243110883198341706.post-31969162995111039572016-11-22T08:38:28.204-05:002016-11-22T08:38:28.204-05:0022 Nov 2016 Update
Proximus starts selling custom...22 Nov 2016 Update<br /><br />Proximus starts selling customer data reports for €700 a time<br /><br />Proximus has started selling “market research” reports containing anonymous data about its customers’ whereabouts, movements, and countries of origin for a starting price of €700.<br /><br />The Belgium-based operator said it is making available a “treasure trove” of data about the number of customers in particular locations, mapped “at least every hour” by devices on its network.<br /><br />It is also offering information about their movements in the vicinity, as well as data revealing the “origin” of SIM cards connecting to its network, from which to ascertain where a “user comes from”.<br /><br />The new big data product, called MyAnalytics, is aimed at tourist services, event organisers, marketers and those in charge of mobility management, the company said.<br /><br />The service is available via an online portal, which Proximus claims is the first such portal "with accurate research data that are easily accessible to everyone”.<br /><br />http://eurocomms.com/industry-news/11968-proximus-starts-selling-customer-data-reports-for-700-a-timeMore-with-Mobilehttps://www.blogger.com/profile/18276365732789716017noreply@blogger.comtag:blogger.com,1999:blog-8243110883198341706.post-66491035073246268772016-08-05T12:28:55.449-04:002016-08-05T12:28:55.449-04:005 August 2016 update
Consumers price their data a...5 August 2016 update<br /><br />Consumers price their data at £2k – Companies pay 45p<br /><br />Research from TotallyMoney.com claims consumers put a much higher monetary value on their personal data than the companies who are using it do.<br /><br />The survey asked 1000 UK consumers how much they thought their personal data was worth, with the average coming in at £2031, however companies pay roughly 45p most of a consumers information.<br /><br />More here - http://telecoms.com/474623/consumers-price-their-data-at-2k-companies-pay-45p/<br />More-with-Mobilehttps://www.blogger.com/profile/18276365732789716017noreply@blogger.comtag:blogger.com,1999:blog-8243110883198341706.post-70097901790827159582016-01-27T20:13:53.029-05:002016-01-27T20:13:53.029-05:0027 Jan 2016 Update
The Federal Trade Commission (...27 Jan 2016 Update<br /><br />The Federal Trade Commission ("FTC") released a report entitled "Big Data: A Tool for Inclusion or Exclusion? Understanding the Issues" ("Report") that follows the FTC's September 15, 2014 workshop on "the potential of big data to create opportunities for consumers and to exclude them from such opportunities." The Report provides a road map for insurers that use big data by:<br /><br />i) Reviewing federal laws that apply when using big data,<br /><br />ii) Setting forth legal compliance questions to be considered when using big data, and<br /><br />iii) Detailing policy considerations that should be addressed when using big data.<br /><br />http://www.carltonfields.com/files/Uploads/Documents/all/2016-01-FTC%20Report-Big-Data-a-Tool-for-Inclusion-or-Exclusion.pdf<br />More-with-Mobilehttps://www.blogger.com/profile/18276365732789716017noreply@blogger.comtag:blogger.com,1999:blog-8243110883198341706.post-29457371333751730072015-04-09T10:57:46.119-04:002015-04-09T10:57:46.119-04:009 April 2015
From a Q4-2014 study conducted on be...9 April 2015<br /><br />From a Q4-2014 study conducted on behalf of Orange: <br /><br />Consumers value their personal information at up to €240 as they become more aware of its worth, but need more education on the type of data that is collected by companies, new research from Orange has revealed.<br /><br />The operator found that when sharing data with a new or unfamiliar organisation, consumers value their data at €240. This falls to €170 for companies consumers trust or have ongoing relationships with.<br /><br />Consumers attributed a value of around €15 for an individual piece of data they were willing to share with a brand they knew, rising to €19 when dealing with a new company.<br /><br />‘Family and friends’ emails’ and ‘personal income’ were regarded as the most valuable pieces of personal data, with respondent’s pricing such information at approximately €15. <br /><br />http://eurocomms.com/industry-news/10132-consumers-value-personal-data-at-240-but-unwilling-to-share-it-study-finds<br />More-with-Mobilehttps://www.blogger.com/profile/18276365732789716017noreply@blogger.comtag:blogger.com,1999:blog-8243110883198341706.post-67324808587552313672015-02-21T08:46:26.960-05:002015-02-21T08:46:26.960-05:0021 Feb 2015
Here's another data point on the ...21 Feb 2015<br /><br />Here's another data point on the 'price' of privacy - US$29/month.<br /><br />AT&T appears to be using deep-packet inspection for consumers that subscribe to its super-fast gigabit broadband service with the aim of tracking and monetizing their Internet activity. It seems that users can opt out of this arrangement for a monthly fee of $29.<br /><br />This may be a high-end figure as gigabit broadband is planned for roll-out in a select number of cities.<br /><br />http://www.theguardian.com/commentisfree/2015/feb/20/att-price-on-privacy<br />More-with-Mobilehttps://www.blogger.com/profile/18276365732789716017noreply@blogger.comtag:blogger.com,1999:blog-8243110883198341706.post-14535597388743209472014-07-14T15:55:05.155-04:002014-07-14T15:55:05.155-04:00Researchers from Telefonica and Telecom Italia rep...Researchers from Telefonica and Telecom Italia report on recent work with a sample of users to assess how highly they value their personal data cross a range of categories - location, communication, apps and media.<br /><br />http://www.technologyreview.com/view/528866/researchers-test-personal-data-market-to-find-out-how-much-your-information-is-worth/More-with-Mobilehttps://www.blogger.com/profile/18276365732789716017noreply@blogger.com