Nov 29, 2016

Mass-market data monetization

The motivation for this article comes from several recent and groundbreaking announcements relating to the commercialization of consumer data. In one of these, Proximus [1] launched myAnalytics, a service that sells aggregated customer data as a ‘market research’ service for businesses such as tourism agencies, event organizers, marketers and those in charge of mobility management.

Telefonica, one of the larger communications service providers, announced plans to create a personal data bank for each of its 350m customers [2]. This will allow customers the means of storing, managing and selling their own data. When questioned about Telefonica’s plans, Vodafone’s CEO expressed puzzlement as to whether this is any different from everyday protection of customer data [3]. This reaction should set a few alarm bells ringing.

Nov 2, 2016

Impressions from IoT Solutions World Congress 2016

While I often attend Mobile World Congress in Barcelona during February, this was my first experience of IoTSW Congress and seeing Barcelona in October. The show is growing impressively, doubling the number of exhibitors and attendees compared to 2015. If this pace holds up, IoTSWC could surpass MWC within three years, such is the growth potential for the IoT industry.

 In addition to three speaking slots – one for the Industrial Internet Consortium, another for Intel’s Corporate Strategy group and a third on main Congress track - I had several discussions with industrial businesses, investors and solution providers about the state of the market.

Here are a few observations that stood out from the event.