Mar 20, 2016

Amazon or Netscape strategy?

Last week, I attended the Industrial Internet Consortium’s (IIC) member meeting in Reston, VA. This gave me an opportunity to talk to executives from several companies about their IoT market objectives. In the prior week, I interviewed a C-level executive from an IoT infrastructure services provider on the same topic.

What struck me in all these discussions was the competitive tension between short-term and strategic IoT planning. The C-level executive put it best when he described how many of his clients’ sales plans for the coming year are based on implementing bespoke solutions; it’s a quick way to get to market. Where this model breaks down is when companies are implementing their third or fourth IoT applications.